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the meaning of "elemental"

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The ancient Greek philosopher Empedocles taught that everything in nature was made up of four basic elements — air, earth, fire, and water.

Each element had unique properties, and each represented different aspects of nature and of the human mind:

  • air represented flexibility and agility;
  • fire spoke of energy and action;
  • water symbolized fluidity and change; and
  • earth stood for firmness and solidity.
icons of the four elements - air, fire, water, earth

...and now

Modern science has changed our understanding of the physical world, but the idea of the Four Elements remains powerful today.

With a strong background in the classics as well as in business and technology, ec+g appreciates the connection between the ancient idea of the Elements and the modern world.

Elements are the basics, the pieces from which everything is built. ec+g is committed to mastering the fundamentals, not just once but continually — this means keeping up with vital innovations in technology and technique, while never forgetting underlying principles.

Finally, the Four Elements reflect ec+g's philosophy and approach:

  • air — being flexible and agile in meeting challenges.
  • fire — putting full energy and enthusiasm into each job.
  • water — taking a fluid approach, using a variety of methods and skills, to help clients meet their needs.
  • earth — bringing a solid foundation of skills and experience to every task.
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