web content / search engine optimization
content is why you have a website
everything else is just a way to present your content
Most web designers want to make people love your website. That's good for our ego, and sometimes also for our business.
But your site's job is not to make people love your site. Its job is to make people love your products, and to buy them. Or it may be to get visitors to take some other action, or just to get your message out.
In any case, your content needs to work for you:
- Content needs to inform — to let users know what you need them to know.
- Content needs to persuade — to get users to feel what you need them to feel.
- Content needs to produce action — to enable users to do what you need them to do.
ec+g makes your content work for you, not just for us. We know that in the long run, providing value for you is better for us, too.
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great content doesn't just happen
saying the right thing the right way takes planning and work
The web is a unique medium with unique content requirements:
- Content can mean a lot of different things — words, pictures, sounds, links, and all the other stuff on your page. These all need to work together.
- Content has to grab attention quickly, because users may not be paying that much attention.
- Content is a big part of SEO (see below)
Our experience and care in creating and organizing content will make your site its most effective.
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content is seo, and seo is content
seo tricks are no substitute for good content
There are a lot of tricks web designers can use to try and get better search results for a site, and many of them have some effect. But content (along with strong information architecture) is the surest way to please search engines (along with all its other benefits).
Well-designed content does two things for you with regard to SEO:
- it features and emphasizes your keywords, the phrases people will use to search for a site like yours; and
- it encourages other sites to link to yours, which will dramatically improve your search results.
ec+g treats content and SEO as parts of the same whole, and works on both from the start. This way, we make sure your site helps your users, and also get users to your site.
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